Chloë Thomas

From generating traffic to getting the customers’ first purchase and then turning them into advocates, Customer Persuasion is the bible for putting the customer at the heart of your business.


In Customer Persuasion, Chloë Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy to follow system for growing your sales.


What you’ll learn in Customer Persuasion:
Why it’s essential to embrace persuasion in marketing
Why unethical persuasion… Show more

From generating traffic to getting the customers’ first purchase and then turning them into advocates, Customer Persuasion is the bible for putting the customer at the heart of your business.


In Customer Persuasion, Chloë Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy to follow system for growing your sales.


What you’ll learn in Customer Persuasion:
Why it’s essential to embrace persuasion in marketing
Why unethical persuasion will kill your business
How to work out which part of the business needs your attention
What website, marketing, customer service or product optimisation you need to do next
Lots of simple ways to increase your conversation rate
And 100s of ways to get more people to buy!

Who this book is for:

Business owners and managers
Marketers
Entrepreneurs
Startups
Anyone who wants more customers
Additional resources included in Customer Persuasion to help you get more customers:

Business performance evaluation spreadsheet
Extended profiles of key case study businesses
Lists of successful companies whose approach you can model
Accompanying Customer Persuasion workbook
A checklist for each Stage of the model
Previously Published as "Customer Manipulation" Show less

Successful eCommerce businesses follow a pattern – the eCommerce MasterPlan. This book identifies the 7 eCommerce Business Structures used by successful eCommerce businesses. These structures influence everything else in your eCommerce business.

Understanding the eCommerce Business Structure is just part of the first step in creating your eCommerce MasterPlan. The other two steps are; the Foundations of your eCommerce business (the website, the money, and the products) and the Marketing… Show more

Successful eCommerce businesses follow a pattern – the eCommerce MasterPlan. This book identifies the 7 eCommerce Business Structures used by successful eCommerce businesses. These structures influence everything else in your eCommerce business.

Understanding the eCommerce Business Structure is just part of the first step in creating your eCommerce MasterPlan. The other two steps are; the Foundations of your eCommerce business (the website, the money, and the products) and the Marketing Plan (how to create it, launch it, and improve it). These 3 steps, outlined in this book, are already being used by businesses to accelerate their growth and avoid failure.

eCommerce MasterPlan is built on Chloe’s years of experience across many eCommerce sectors and different types of businesses. Whether you already have an eCommerce business and want to improve performance, or you are interested in starting one – this book will help you achieve your goals faster and help you waste less time, effort and money. Show less

There are 9 marketing methods that every eCommerce business should consider. eCommerce Marketing: How to Drive Traffic that Buys to your Website covers how you should approach each of them, including the pitfalls to avoid and the keys to using them successfully. Many of the 9 marketing methods are deceptively simple – but if you want them to work for you then you need to follow the advice in this book.
The 9 marketing methods discussed are:
•Content Marketing
•Social Media
•Email… Show more

There are 9 marketing methods that every eCommerce business should consider. eCommerce Marketing: How to Drive Traffic that Buys to your Website covers how you should approach each of them, including the pitfalls to avoid and the keys to using them successfully. Many of the 9 marketing methods are deceptively simple – but if you want them to work for you then you need to follow the advice in this book.
The 9 marketing methods discussed are:
•Content Marketing
•Social Media
•Email Marketing
•Remarketing
•Partnerships
•Pay Per Click Advertising
•Brand Awareness
•Offline Marketing
•Search Marketing
The author of the series, Chloe Thomas has been running the marketing and websites of eCommerce businesses since 2004. Initially in-house, but since 2006 as the owner and senior consultant at indiumonline, an online marketing agency focused on driving great quality traffic to websites. Right now she spends most of her time bringing great advice and guidance to eCommerce businesses via eCommerceMasterPlan.com.
eCommerce Marketing: How to Drive Traffic that Buys to your Website is the second book in the eCommerce MasterPlan series. The series is built on Chloe’s years of experience across many eCommerce sectors and different types of businesses. Whether you already have an eCommerce business and want to improve performance, or you are interested in starting one – this book will help you put your marketing right and build your sales faster – helping you stop wasting time, effort and money.. Show less